Resume

Consulting / Fractional Creative Director 

Toronto, Canada

11/2020 - Present

 

I help and guide teams with brand identity, design systems, product design and marketing executions. Among my recent projects are Permit.io, Novisign, Sorso Wellness Water, Twelve, Quantum Metric and more.

​

​

Econic / Creative Director (Contract)

Dallas, TX (Remote)

03/2020 - 11/2020

 

I was brought on as a full-time consultant to oversee the design of the startup’s brand, app, website, and marketing materials. In this role, I developed the company's brand book, designed its website, and created the first version of the consumer application. I also recruited and managed additional designers, ensuring all contract deliverables were successfully completed.

 

​

ROX Financial / VP Design

Tel Aviv, Israel

06/2018 - 05/2020

 

I joined the founding team to lead the design of the brand, investor portal, and marketing materials. Collaborating closely with the head of product and CEO, I created visual assets to support both business and product initiatives. The company successfully raised $11M, but its progress was disrupted by the pandemic, leading the team to step down, and dissolve the company in 2022.

 

​

Rakuten Viber / Creative Director

Tel Aviv, Israel

06/2010 - 06/2018

 

I was the fifth employee to join Viber. As the company expanded, I built and led a team of 21 in-house designers, overseeing UI & UX for the app while collaborating with over six design agencies worldwide to strengthen the brand in their respective markets. I managed the global brand in partnership with our London-based marketing team and organized photo shoots in Spain, Russia, the Philippines, Japan, Vietnam, and Israel.

After Viber was acquired by Rakuten in 2014, I played a key role in the creative and marketing efforts surrounding the company’s sponsorship deal with FC Barcelona, coordinating local video shoots and producing joint marketing materials. Viber, a widely used free calling and messaging app with over a billion users, was a significant part of my career, and I take great pride in contributing to its success.

 

Juno / Creative Lead (Consultant)

New York, NY

09/2015 - 05/2017

 

Juno, the popular ride-hailing app, was launched in New York in late 2015 by the founders of Viber. I was responsible for shaping the company's brand identity, conducting UX research, and building the creative team. During my consultancy, I designed the company logo and brand book, led user research and testing, and recruited three designers, mentoring them throughout the development of the app’s first version.

 

MyBuilding.org / Co-Founder, Creative Director

New York, NY

06/2004 - 05/2011

 

As a co-founder of MyBuilding.org, I led the design and product management of our SaaS platform for property management companies in New York. Over time, we expanded our portfolio to hundreds of properties across the U.S. In 2013, the company was acquired by RealPage Inc.

 

Freelance / Creative Director

San Francisco, CA

10/2001 - 05/2004

​

After the .com crash I relocated to California and worked as a freelance creative director, mostly with Silicon valley tech startups. Notables; Documentum, Next Game, FindAGolfResort.com, iMesh, Friskit, MicroGaming.com.

​

​

iPace.com / Creative Director

New York, NY

06/1999 - 09/2001

​

iPace was a travel-related startup. I managed a team of 2 designers and produced all required design work, from web application UI/UX to marketing collaterals and business presentations.

​

​

ESHTA / Founder

Tel Aviv, Israel

10/1996 - 06/1999

​

After several years of freelancing and completing my graphic design studies, I launched Eshta, a digital design studio specializing in digital design services for startups. Leading a team of three designers, I oversaw various projects for emerging companies. One of our clients, iPace.com, acquired the studio, and I transitioned into the role of Creative Director at their New York offices.